The finishing touches were in the process of being completed last week at Johnstown's Thirty-One, 231 Commerce Blvd.

The finishing touches were in the process of being completed last week at Johnstown's Thirty-One, 231 Commerce Blvd.

The company began moving into its new home office the week of Jan. 4, and currently operates one distribution center in Chattanooga, Tenn., serving the United States.

The approximately $3-million facility in Johnstown houses 60,000 square feet of warehouse/distribution space, a 20,000-square-foot production area, and 17,000 square feet of office space.

The direct sales company originally launched from the basement of founder and president Cindy Monroe's Soddy Daisy, Tenn., home in 2002.

Today, Thirty-One has nearly 10,000 independent sales consultants in all 50 states, selling personalized gifts such as handbags, personal accessories, home dcor and stationery.

Senior project manager Deb Walsh said handbags are imported, and then embellished at the Johnstown facility. Products are also monogrammed and go through a quality control check.

A graphic design team strategizes with Monroe to develop its own stationary that matches other products.

"We produce a shell document, then we personalize it," Walsh said. "A strategy meeting starts with Cindy."

A call center at the home office receives calls from consultants and customers.

"We're a party-plan-based company, so you have to go through one of our sales consultants (for our products)," Walsh said.

Johnstown's Atrium is a supplier for Thirty-One, a faith-based company whose name is a reference to Proverbs 31 about the virtuous woman who worked inside and outside the home.

The company produces an in-house publication called "Virtuous Women."

In Monroe's New Year message to consultants, she noted her enthusiasm about the new home office as well as her 2009 appearance on NBC's Today show with Kathie Lee Gifford and Hoda Kotb.

On the show, Thirty-one was recognized for donating 30,000 thermal totes to families in need.

Walsh said the company looks forward to partnering with the Johnstown community in future endeavors.

"Cindy has been pleased with deciding to come here and feels welcome," she said. "It has been a great partnership."

Johnstown village manager Judy Edwards said she's happy to have Thirty-one in the community.

During Tuesday's council meeting, she said the company had hired 110 people between October and the end of December, and another 70 employees were expected to be hired by the end of January.

With the building project in Johnstown, Thirty-One is working toward Leadership in Excellence Engineering Design (LEED) certification by the United States Green Building Council (USGBC) for new construction.

LEED considerations include focuses on using regional materials with recycled content, energy-efficient air and heating systems/plumbing fixtures / building envelope, along with responsible site design - landscaping with limited potable water use, zero trespass site lighting, large percentage of open areas and careful stormwater and runoff design.

The company's Web site states, "We are people who believe in encouraging, recognizing and rewarding others for who they are. Through God's strength, we've built a family of individuals who feel women deserve to treat themselves to something special. Our commitment is to provide women with a fulfilling, enjoyable and rewarding experience."

More about the company can be found at