New Albany resident Jeff Lusenhop has been recognized for several business accomplishments in 2010 and he feels 2011 "is going to be even better."

New Albany resident Jeff Lusenhop has been recognized for several business accomplishments in 2010 and he feels 2011 "is going to be even better."

Lusenhop is the founder of Janova, a business originally known in New Albany as Arc Consulting. It has morphed into an innovative software-testing company.

Janova received the New Albany Chamber of Commerce's outstanding business of 2010 award during the Dec. 16 annual holiday chamber luncheon. The company also was recognized by TechColumbus as one of its "outstanding 2010 startup businesses."

"Personally and professionally, it was a good year for me," Lusenhop said, noting that he also spent much of 2010 losing 80 pounds and increasing his bicycling endurance, culminating in a 102-mile ride in the Ohio Pelotonia bicycle tour to raise money for cancer research.

Lusenhop has lived in New Albany since the mid-1990s. He decided to take a risk and leave a high-paying job to start his own company. He said he discovered the need for information consultants while working as the chief information officer for AT&T International and then as an executive with Nationwide Insurance Co.'s property and casualty division,

"My external consulting budget with Nationwide was $120-million," Lusenhop said.

So he walked out of corporate life and moved into the Water's Edge building in New Albany, where he felt many business leaders live.

"The New Albany community is a powerful business community that's small enough that you can still leverage contacts," he said. "This is a great business environment and a great business community and we've benefited from being here.

In the Water's Edge building on Walton Parkway, Lusenhop was next door to developers working for the New Albany Co., executives working for The Limited and down the street from the entire office and distribution staff of Abercrombie & Fitch.

He initially called his business Arc Consultants because he wasn't sure how the company would unfold. It began in 2002 as a company providing custom software development and packaging software solutions. It wasn't until 2010 that the need for Janova developed, Lusenhop said.

"We found that when a lot of companies we were working with got to the testing phase (for software), they were not sure how to approach it," he said.

The company's name reflects its goals, Lusenhop said. "Jan" is derived from the Roman god Janus, who most often is depicted with two heads showing his views of the future and past, looking both forward and back, "Ova" comes from the word innovation, which is how the company's final product was developed.

Janova does not require users to have a degree in information technology and be able to write technical computer codes for each test. Lusenhop said his employees convert normal questions asked by users in plain English into technical script that the software can understand.

"We are the only commercial offering worldwide, I think, that allows the person doing the analysis to describe what you want the site to do in English," Lusenhop said.

Using the modern method of cloud computing - Internet-based applications, tools and infrastructure - Janova can also complete the tests in less than half the time that many companies spend running only one test, Lusenhop said.

As an example, if a company has 20 tests to run that typically take one hour each to complete, it could spend up to 20 hours running one test at a time, he said. Janova uses cloud technology to run all 20 tests at the same time, which reduces the time to one hour.

Lusenhop determined Janova was the business that would take him into the future in March 2010 and launched the new company in September. Just a few months later, he has 5,400 users of the service and he's now learning more about "e-commerce" than ever.

"That's part of the fun, not knowing," he said.

Arc Consultants didn't have a marketing department, a sales department or a software development department.

"We had to bring in people with different types of skills with the expansion," he said.

Janova now employs 45 people in the same Water's Edge building where Lusenhop got his start.

Can he do better in 2011?

"We're just getting started," Lusenhop said of Janova. "It's time to figure out how to market ourselves even better."

He said he has a "road map for the software side" and is ready to expand the company.