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Complete Nutrition is expected to open in Reynoldsburg March 7, the third central Ohio store in what is a rapidly growing vitamin supplement chain.

It will occupy space at 2056 Baltimore-Reynoldsburg Road near the Taylor Square shopping center. It was formerly the site of Rotolo's Pizza.

Franchise owner Matt Miller said he chose the spot because of its high visibility and traffic and hopes it will draw people in.

Complete Nutrition, based in Omaha, has approximately 72 stores nationwide. Miller said the company expects to more than double that figure in 2011.

In the past year Miller has opened two other Complete Nutrition outlets, one in Dublin and one on Polaris Parkway. He said he expects to open at least three more stores in central Ohio and more in the Dayton area within the next year or two.

He said the company predominantly specializes in weight-loss supplements.

"We're 60 percent weight loss, 30 percent sport nutrition and 10 general health, but we do multivitamins, B-12, calcium we do all of that stuff as well, " Miller said.

Miller said the seven employees who will work at the Reynoldsburg store are all college graduates. Most received degrees in the exercise science and sports management fields and all except one are certified personal trainers.

"They're not just the average run-of-the-mill person that we throw in a store and say, 'hey, we'll teach you how to lose weight.' These guys actually know how to make people lose weight," Miller said.

A native of Omaha, and currently a resident of New Albany, Miller spent eight years in the Marine Corps, after which he got into retail management with the Buckle apparel company.

He said the idea of running Complete Nutrition franchises in the central Ohio market came from one of Buckle's district managers, who is a friend of the vice president of Complete Nutrition.

"After a couple of months of recruiting, I made the switchover, went back to Omaha, did my training and apparently impressed some people and came back and took over the Columbus and Dayton markets," he said.