A longtime Upper Arlington business on Lane Avenue will relocate early in 2015, but it won't go far.

A longtime Upper Arlington business on Lane Avenue will relocate early in 2015, but it won't go far.

After 39 years at 1645 W. Lane Ave. in The Shops on Lane Avenue, Lair's Hallmark is moving to an updated and larger location.

Local and loyal customers need not fret, however, as the Upper Arlington fixture is relocating a mere six doors down to 1705 W. Lane Ave., also in The Shops on Lane Avenue.

Thanks to a new lease, owners Joanie and Scott Schoenfeld said they hope to celebrate the store's 50th anniversary in Upper Arlington, where Joanie grew up and Lair's Hallmark's original owners -- Lorraine and Robert Buehler and Isabel and Anthony Taglione -- called home.

"We're making a significant investment," Scott Schoenfeld said. "We're committed to be part of this community for upwards of the next 10 years and, hopefully, a lot longer than that."

Lair's Hallmark is part of a chain of independently owned Hallmark Gold Crown stores.

It was founded in 1972 when its first store opened at the Worthington Mall.

The chain grew to as many as five stores, but today operates three. In addition to the Lane Avenue location, the Schoenfelds operate stores in Arlington Square and Powell Crossing in Powell.

Lair's Lane Avenue store was opened in June 1975 as a Marshall's Gifts store; the Schoenfelds have been involved in the business since 1987.

Scott Schoenfeld said the store is being relocated because the new space will be 8 to 9 feet wider, making it more comfortable for shoppers.

It also will feature Hallmark's "highest level of retail presentation," he said, including more architectural detail, advanced lighting and other modern furnishings.

"It's a relatively new build out," he said. "We're only the second tenant in that space. I think our customers are going to see significant upgrades in the quality of our space."

The relocation will force the Lane Avenue store to close for two to three days around the first of the year, although the date isn't definite yet. The new store is expected to be fully operational by Jan. 7, and it will maintain the old store's hours of 10 a.m. to 9 p.m. Monday through Saturday and noon to 5 p.m. Sundays.

"Our entire sale team will be involved in the move and the team and merchandise will be the same in the new store location," Joanie Schoenfeld said. "Our mission is to be the first place that people think of when they need a card or gift, be it for a birthday, or to cheer or comfort someone going through difficult times."

The Schoenfelds said they're grateful for the Upper Arlington residents and visitors who have helped the store remain in business for nearly four decades, and they look forward to continued service to the community and the ongoing evolution of the Lane Avenue corridor.

"Our founders and Joan are from Upper Arlington," Scott Schoenfeld said. "We take a good deal of pride in not just being from Upper Arlington, but in being good partners with the community.

"We're really thankful to have made it this far and we're very happy to be part of that future of this Lane Avenue area."