A local technology company has chosen Westerville over other suitors for its new headquarters and staff expansion.

A local technology company has chosen Westerville over other suitors for its new headquarters and staff expansion.

Exceptional Innovation Inc. will spend $1.4 million to renovate its existing space at 480 Olde Worthington Road and expand its staff. The company provides interactive television and Wi-Fi services to the hospitality industry.

Jason Bechtold, Westerville's economic development administrator, said the expansion is expected to create more than 100 jobs.

"That they're going to be here and thrive here is very exciting," he said. "Westerville continues to be an attractive place for technology companies within the region, so we look forward to their growth and their continued success."

To help convince the company to stay in Westerville, the city offered a seven-year, 40 percent income tax offset for new jobs to keep pace with an "aggressive" offer from Queens, N.Y., according to a staff report to City Council.

City officials estimate Westerville should net more than $655,000 in new income tax revenue, while offsetting about $436,800 for Exceptional Innovation.

The report said the company's 2015 payroll of $3.6 million is expected to grow by $9.1 million by 2022. The average salary for the new jobs will be $89,216.

According to an announcement from regional economic development organization Columbus 2020, which worked with the city and JobsOhio on the deal, the new workers will develop, test and implement new hardware and software. Westerville will serve as EI's technology headquarters.

Bechtold said the deal is important for the jobs it creates.

"This incentive is about encouraging job growth, so that was the tool to encourage that," he said. "With the metrics that were set forth in the incentive agreement, it's focusing on new jobs. So the intent of the incentive is to encourage private investment and job creation."

Exceptional Innovation Chairman and CEO Seale Moorer touted central Ohio's offerings in a company release.

"Over our 10 years of operation in Westerville, regional resources have been critical to our growth and success as a technology company," he said. "Westerville and the Columbus region are home to some of the top technical and professional talent we need to grow our business in the U.S. to support hoteliers globally."

Company officials could not be reached for further comment.

Bechtold agreed the area offers what companies need.

"Central Ohio and Westerville are fantastic places to do business," he said. "With the talented workforce that you have access to and with Westerville being a great location and the cost of doing business, these are the key factors in any business making these types of decisions. The region, and Westerville, fare pretty well and we're pretty competitive with the tools we have at our disposal."