While waiting for an hour to check in at a trendy Las Vegas hotel, Dave Kerpen vented his frustration on Twitter and received a return tweet - from a competitor of that hotel.
While waiting for an hour to check in at a trendy Las Vegas hotel, Dave Kerpen vented his frustration on Twitter and received a return tweet — from a competitor of that hotel.
In his book, “Likeable Social Media,” Kerpen points out that just one tweet resulted in a $600 sale for the competitor because “Guess where I ended up staying the next time I went to Las Vegas.”
Practical examples like this fill Kerpen’s book, which uses wit and humor to communicate serious strategies for using social media to win new customers, gather valuable feedback and increase the bottom line.
“Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks)” is the selected title for the Tuesday, Nov. 1, meeting of the Get Smart book discussion group.
Get Smart, co-sponsored by Worthington Libraries and the Worthington Area Chamber of Commerce, gathers quarterly to talk about popular business titles of interest to leaders, entrepreneurs and business persons.
Before you say “business” and “boring” in the same breath, consider the current renaissance in business titles. In recent years, the “New York Times” bestseller list has seen dozens of business-related books climb the charts, including Kerpen’s “Likeable Social Media,” “Switch: How to Change Things when Change is Hard” and “Freakonomics.”
Also, consider the wide range of topics being addressed in today’s business books. From communication (“Crucial Conversations”) to personal productivity (“Getting Things Done”), business titles are looking at topics that address nearly every aspect of our lives.
Additionally, many of today’s business titles present a cross-disciplinary approach that helps us learn as much about ourselves as we learn about business. Far from being buttoned-down tomes on cold-calling, payroll and pricing, today’s popular business books are more likely to tackle areas of personal and professional development.
It seems to have finally occurred to business writers that business is about people as much as profits, relationships as much as ratios.
Get Smart is a great way to meet new people and learn from them in a fun and relaxing environment. In other words, by participating you can boost your professional development and your bottom line.
Tuesday’s meeting will start at 5:30 p.m. in the offices of the Worthington Chamber of Commerce, 25 W. New England Ave., Suite 100.