The city of Grandview Heights is about to turn over a new leaf -- on its logo, that is.
Over the last several months, City Council's communications and technology committee has been working with Grandview-based Zoco Design to develop a new logo.
"The green-leaf logo we have was never really officially adopted as the city's logo," committee chairwoman Emily Keeler said.
That logo has been in use since the mid-1990s; another one, which places the city in a geographically incorrect spot within the state of Ohio, is even older, having originated in the 1960s, she said.
The green-leaf logo is not uniformly used in the city, Keeler said. The older design is used on service department vehicles, and the police department doesn't use either logo, she said. Various departments also use different color schemes.
"We're trying to get everyone on the same page so that we're sending out a unified message throughout the city," she said.
It's important for a city to adopt a common logo shared by all of its departments, Zoco founder and principal Lacey Picazo said.
"You want to be consistent so that you're giving out a clear message about your city," she said.
Several potential logo concepts have been presented to the committee, Picazo said.
While a final decision hasn't been made, it is likely the new logo will incorporate an oak leaf, she said.
"We're still fine-tuning the concepts" and will forward revised ideas later this month, Picazo said.
The oak leaf would provide some continuity from the green-leaf logo that has been unofficially used for the past two decades while also updating the city's brand, she said.
"It would be a symbol of our strength as a community and the family-oriented nature of our community," Keeler said.
The city has budgeted $2,000 for the logo-design process, she said.
"Zoco is doing this project with us at a really discounted rate," Keeler said.
Picazo said she considers the project to be "one from the heart.
"My husband and I lived in Grandview before moving to Marble Cliff last year and our business is located in Grandview," she said. "It's special to be doing something for the community that means so much to me."
After a final proposal is approved by the communications and technology committee, the concept will be forwarded to the full council for its consideration, Keeler said.