The 30th anniversary of the Dublin Irish Festival saw the event's highest single-day attendance ever.

On Saturday, Aug. 5, more than 50,000 people attended the festival, said Mary Jo DiSalvo, a Dublin events administrator.

The fair weather, the festival's landmark year and the fact that some were already in town for other events most likely contributed to the record-setting attendance that day, DiSalvo said.

Total guests for the three-day festival numbered 103,000. Total attendance in 2016 was 100,000. The event generated $2.04 million in expenditures and $2.25 million in revenue.

The festival's growing popularity also could be attributed to the city's increased efforts to connect with the festival's target audience and engage attendees more on site, said Sara O'Malley, a Dublin event specialist.

This year, for example, Dublin offered five filters for festival attendees to use on social media networking app Snapchat.

"I think that's something we're proud of this year," O'Malley said.

The festival's popularity also was evident in event attendance package sales.

This year, the Dublin Convention & Visitors Bureau sold 141 overnight packages for the festival, a slight increase over last year, said Executive Director Scott Dring.

Dring said the festival's 30th anniversary, along with the city's communication efforts, helped raise the event to a new level of exposure.

"I think it generated a tremendous amount of interest," state and nationwide, he said.

Much of the festival's attendees also came from outside Ohio.

Fifty-five percent of the convention and visitors bureau's overnight packages for the festival were sold to people from out of state, Dring said.

That figure is the highest percentage of out-of-state sales the bureau has had for the festival.

Whereas that sales increase could correlate to the festival's anniversary year, Dring also attributes it to the bureau's regional campaign to cities including Pittsburgh; Detroit; Lexington, Kentucky and Indianapolis.

The festival's volunteers also came from a variety of locations.

This year, 1,200 people volunteered during the festival, representing 10,000 hours of work.

Volunteers came from 16 states, and were as young as 8 years old and as old as 84.

ssole@thisweeknews.com

@ThisWeekSarah