Road Runner Sports now has one foot firmly planted in Mill Run – and at least one other fitness-based business, Self Made Training Facility, does, too.

Road Runner opened Sept. 4 in the old La-Z-Boy Furniture Showcase store at 3687 Park Mill Run Drive in the Hilliard portion of Mill Run.

Road Runner takes up about 9,000 square feet in the 29,000-square-foot building, which has been divided into three sections.

Self Made, a California-based chain that allows personal trainers to rent space is expected to open the first week of October in the same building.

The other portion of the building apparently has not been leased.

Road Runner is the San Diego-based chain’s 39th store overall and second in the central Ohio market, following the company’s retail outlet at 535 Lakeview Plaza Blvd. in Worthington.

Road Runner Sports isn’t the average sporting-goods store, said Taylor Vaughn, a team leader for the Mill Run location.

Sure, it specializes in high-quality running shoes, apparel, supplements and other merchandise, but there’s one thing that sets the store apart, Vaughn said.

“We’re known for molding custom insoles here,” he said.

Customers get a 3D view of their feet and a gait analysis so the company can build the insoles to order, Vaughn said.

The store should appeal to anyone looking for perfect-fit footwear, from professionals who spend all day on their feet to serious athletes, he said.

The company is moving away from its image as a runners’ store to one that is for the “fitness-minded” person, Vaughn said.

Road Runner bills itself a “health and wellness space,” he said.

Alix Reed, Road Runner’s event and marketing coordinator for the Mill Run store, said Road Runner holds many events, holding fundraisers for local sports teams, distributing packets for races and compiling a list of 5Ks and other competitions.

Customers also can become members of the store, starting at $19.99, and get special discounts on shoes, Reed said.

“It’s an investment in your health,” she said.

Meanwhile, Lance Shnider and Dan “Wes” Wesley will open Self Made in nearly 9,000 square feet of its own.

Shnider said the gym is somewhat different in that people don’t join; instead, they sign up with one of the trainers, who have 24-hour access.

The facility, which will cost in the neighborhood of $1 million to build, includes a professional boxing ring, a mixed-martial-arts octagon, weights for bodybuilding, power lifting and strength conditioning, chiropractic services and massage therapy, Shnider said.

“What’s really cool about the facility is it has a full vitamin and nutritional supplement selection that would rival any GNC,” he said.

The cost to participate depends largely on the individual trainer’s rates and how often a client wants to participate. For example, someone who wants to condition with a professional trainer three days a week would pay $40 to $60 per visit, Shnider said.

The Hilliard Self Made will be the first one in Ohio, the owners said.

Shnider said he and Wesley’s partnership, Shark and Snake Enterprises, has franchising rights for all of Ohio and Indianapolis.