Worthington-based FCBank has rolled out a new look that might make it unrecognizable to residents – or even longtime customers.
The new branding was released Nov. 12, but the new logo and colors are much different from the old.
"We want to make sure that we prove that we're different because we are different," said FCBank president Jenny Saunders on why the branding change occurred.
Saunders said letters were sent to customers Oct. 26 ahead of the change.
"We wanted them to know that we haven't been bought out," said Amy Potter, marketing officer for CNB Bank. FCBank is a division of Pennsylvania-based CNB Bank.
The new logo incorporates the state of Ohio and the state bird, the cardinal, as well as the colors red and gray. The previous logo was gray and green.
Along with the appearance changes, the bank also has a new set of "Cardinal Rules" that are intended to reflect the mission of the bank and reflect involvement in the community, Saunders said.
"We want to become part of the fabric of the community here," she said.
The bank will issue new debit and ATM cards and will change the look of its ATM machines.
Saunders said the bank is looking for a solution to change the ATMs because the weather is too cold to wrap the machines or paint them.
Saunders also said the bank is switching to instant issue, in which ATM and debit cards are printed inside the bank, in December and the new branding would be included on those.
"We are really excited," she said.
FCBank, which opened its headquarters at 6600 N. High St. in Worthington in 2016, has seven full-service locations in Bucyrus, Cardington, Dublin, Fredericktown, Shiloh, Upper Arlington and Worthington.