In an attempt to impose tougher development standards on East Dublin-Granville Road, the Northland Community Council is asking the city of Columbus to adopt a regional commercial overlay for the corridor.

The NCC, with the support of the Northland Area Business Association and State Route 161 Task Force, has asked the city to create the overlay for East Dublin-Granville between the intersection of Sinclair and Huntley roads and Ponderosa Drive.

Bill Logan, vice chairman of the NCC development committee, said the overlay would institute stricter building codes in four key areas -- graphics, setbacks, landscaping and parking-lot locations -- for properties along East Dublin-Granville in the designated area.

For example, it would eliminate mobile-text signs and pole signs in favor of monument signs, Logan said.

"It's just a level of aesthetics the code heretofore doesn't limit," he said. "It directs property owners to maintain a higher standard."

If the overlay is enacted, developments already in place would be unaffected, Logan said. Morse Road has an overlay, enacted in 1998, between Indianola Avenue and Sunbury Road.

"It's hugely successful on Morse Road," he said.

"Morse Road's long-term viability is based on the (overlay)."

Because areas of the city code would have to be changed in order to establish the overlay, the matter would go before Columbus City Council, said Mark Dravillas, acting administrator of the Columbus Planning Division.

Initially, there will be three mailings to property owners, followed by hearings by the Columbus Development Commission and City Council, which would have to approve changes in the code, Dravillas said.

"We need to make sure there isn't significant concern from property owners," he said.

In the NCC's favor is that the 2014 Northland Area Plan recommends the overlay be considered, Dravillas said.

He said there is no specific timeline for getting an overlay in place, and no planning is likely to occur before January 2020.

"If we decide we have the capacity to initiate, the process itself would be a six-month process," Dravillas said.