When you think of Reynoldsburg, what comes to mind?

The city is inviting residents, business owners and employees and visitors to share their opinions in an online survey that will run through Aug. 7.

Reynoldsburg hired Cleveland-based Guide Studio to draft a marketing and branding plan with ways to help Reynoldsburg “project an image of diversity, history, economic vitality and small-town charm,” according to legislation approving the project.

City Council in April agreed to pay Guide Studio $50,000 for the work, which is expected to be complete by the end of this year.

The firm will help create a new city logo, design new welcome signs and make changes to the city website, said Andrew Bowsher, the city’s development director.

“It was clear after working on the comprehensive plan that the city lacked a distinct image,” Bowsher said. “We also saw that we needed to change some perceptions, while needing to find creative ways to compete with other municipalities of our size.”

Guide Studio has done work for other central Ohio communities, including Delaware and Worthington.