When the first batch of Altogether Adventure Ale was created in February, the collaboration among the Grove City Brewing Co. and other local businesses was designed to help promote Grove City's visitor and convention bureau and its Altogether Adventure brand.
A second edition of the brew has been prepared, and this time, sales of the ale will help an effort to preserve businesses in the city's Town Center.
A portion of the proceeds will be donated to Project Altogether, a fundraising effort to assist Town Center businesses affected by the COVID-19 coronavirus pandemic.
"The idea is to help preserve our beautiful downtown area," said Trevor Luther, co-owner and head brewer at Grove City Brewing, 3946 Broadway.
Businesses may apply for funds from Project Altogether that they could use toward the cost of rent and insurance, taxes or purchasing inventory, said Andy Furr, executive director of the Heart of Grove City, the nonprofit organization that promotes the Town Center.
Project Altogether is being coordinated by local businesses, the Grove City Area Chamber of Commerce, Visit Grove City and the Heart of Grove City, he said.
One hundred gallons of the ale, made from a recipe that includes ingredients and input from various businesses, went on sale March 28.
Twelve-ounce bottles are being sold for carryout daily at Grove City Brewing and in growlers available at Hop Yard 62, 4057 Broadway.
"It's a tough time for our friends and neighbors in the Town Center," Luther said. "I come from a small town in the Adirondack region, so I know how important local businesses are to a small community.
"When times get tough, they rally around each other. That's what we're doing here," he said.
About 800 bottles of the ale were packaged for sale, Luther said.
"The rest is being put in kegs to be sold in the growlers at Hop Yard 62 during the limited hours they are open during the COVID-19 situation," he said.
While the coronavirus stay-at-home order is in place, Grove City Brewing is open from 11 a.m. to 8 p.m. Tuesdays through Saturdays and noon to 8 p.m. Sundays for food and drink carryout. Next-day beer delivery is available by calling 614-991-0338 or emailing an order to firstname.lastname@example.org or ordering online at grovecitybrewingco.com.
Hop Yard 62's temporary hours are 5 to 8 p.m. Wednesdays through Fridays and 2 to 6 p.m. Saturdays.
The ingredients in the second batch of Altogether Adventure Ale include doughnuts provided by Jolly Pirate, dried fruit from Tropical Nut & Fruit, honey from the Honey House and cascara from Transcend Coffee + Roastery, he said.
"The first Altogether Adventure Ale was a nut-brown ale. This one is more of a summer ale," Luther said. "It's got a clean, dry and light flavor with notes of fruitiness and mild spice from the hops."
With most retail stores in the Town Center either temporarily closed or open with reduced hours and restaurants offering only carryout or delivery, "things are really slow unfortunately. There's not many people around," Furr said.
Along with the beer sales, donations can be made to the fund at bit.ly/34owYkw.
"We wanted to give people who may not be beer drinkers a way to help out," Furr said.
A GoFundMe page also is in the works, he said.
Another funding source is the proceeds from the sale of Project Altogether tote bags being produced and sold by Leber Design and Print.
The totes, featuring the Project Altogether logo, cost $10, said Nathan Leber, who owns the printmaking business at 3570 Sunshine Park Place, just off Grove City Road in the Town Center area.
"There's just so many businesses hurting right now," Leber said. "We want to help. I have a hard time just sitting around and doing nothing."
His business has been hit hard by the pandemic, he said.
Leber Design produces high-end screen printing, graphic design and embroidery for small brands and businesses.
"The stores we serve are closed, so our business has slowed to a crawl," Leber said.
To ensure social distancing and "to make sure we're keeping everybody safe," Leber said, he is allowing only one of his employees to work in his company's building at a time. During normal operations, three or four people are working at the same time, he said.
"Hardly any of our customers are coming in, so that's a really different feeling, too," he said.
Leber Design is producing T-shirts to raise funds to support small, local businesses.
One shirt includes the logo, "I Support Grove City Small Business," and the other sports an outline of the state of Ohio with the words, "Shine Through."
The shirts cost $20 each.
The T-shirts and totes can be purchased at leberdesignprint.bigcartel.com.
Project Altogether will create an application that business owners will be able to use to request funds, Furr said.
A committee consisting of small-business owners and representatives from the chamber, Visit Grove City and the Heart of Grove City will review the applications and make funds available.
"We don't know how much money we're going to raise, and that will determine how much money we can provide to people," Furr said.
"We want to help as many of our local businesses as we can.
"We want to make sure they are able to come back and that when the businesses are reopened, that they can continue and thrive," he said.
Although Project Altogether's main focus is to support businesses in the Town Center, applications will be accepted from businesses located outside downtown Grove City, Furr said.