Cravers Hall of Famers will get royal treatment for White Castle's 100 years
Hear ye, hear ye: White Castle is celebrating its 100th anniversary in 2021, and it continues to invite its most devoted fans to help spread the word.
The fast-food chain will induct its 20th Cravers Hall of Fame class, and their stories will be featured on some of its restaurant packaging, said Jamie Richardson, vice president of government and shareholder relations at White Castle.
The hall of fame was created in 2001 as a way to recognize some of the brand's most dedicated fans known as Cravers, which include rock 'n' roll icon Alice Cooper, comic-book creator Stan Lee, fashion designer Telfar Clemens and "Harold & Kumar Go to White Castle" stars Kal Penn and John Cho. The hall of fame has inducted a total of 228 people, according to a news release.
The Columbus-based company receives hundreds of entries each year, and because fewer than 1% of applicants are inducted, it's easier to get into Harvard University, Richardson said.
Richardson said as many as 12 people could be inducted in the anniversary class, but it is very competitive.
"We're really fortunate, because typically, it's a challenge to pick those stories that are really just significantly great to begin with."
In addition to the Craver Hall of Fame induction, the 100 entries that best exemplify why White Castle is meaningful to them will receive a special collectible, according to a news release. Entries will be judged on brand loyalty, creative presentation, originality and magnitude of "the crave."
The sentiment behind the Cravers Hall of Fame is important after this year of coronavirus and civil unrest, Richardson said.
"I think for us, it's about the memorable moments," he said. "It's how we see the souls of Craver generations everywhere, but it's about also bringing people together."
Hall of Fame applications are due Sept. 30 and may be submitted on White Castle's website, whitecastle.com.